The 90th Thessaloniki International Fair opens a new and exciting chapter in its historic journey, in a milestone year marking 100 years since its first organization in 1926. Guided by its rich heritage, this year’s TIF bridges the previous century with the next and looks ahead to a dynamic future, bringing to the forefront the strength of Greek entrepreneurship and outward-looking business activity. At the crossroads of this renewed course, it will welcome Japan as the honored country, represented by a panorama of companies and organizations from a wide range of sectors, while simultaneously showcasing its unique culture—a global benchmark for quality, innovation, and excellence.