BEYOND is an international exhibition of digital technology and innovation that has been held in Thessaloniki since 2021. It serves as the premier meeting point for the brightest minds in the region, the most innovative companies, and cutting-edge technologies, with the primary goal of becoming the leading event of its kind in Southeastern Europe, the Mediterranean, and the Middle East.
From artificial intelligence to virtual reality, the exhibition acts as a hub for networking, knowledge exchange, and hands-on experience with groundbreaking innovations. BEYOND aims to foster collaboration and the exchange of knowledge and ideas among participants, while promoting the development of innovative technologies and business opportunities.
Beyond 2025 will focus on addressing the practical and sometimes challenging realities of artificial intelligence (AI) as it becomes integrated into various aspects of society. The theme will explore both the promises and challenges of AI, emphasizing transparency, practical impact, and real-world consequences.
The conference will delve into the dual nature of AI technology: its potential to transform industries and improve lives, alongside the real challenges and limitations accompanying its implementation and use. The theme highlights the contrast between the optimistic vision for AI and the practical, often difficult, realities faced by professionals and users.