GREEK BRAND NEW #11

Additional Information

Greek Brand New is a boutique exhibition focused on sustainability, zero waste, and upcycling, promoting contemporary Greek creativity with a vision to redefine and bring a new aesthetic to Greece’s identity. It began in 2015 as a collective initiative by 22 creators who wanted to offer an alternative, elegant, and modern approach to Greek design.

The exhibition showcases the freshest and most innovative designs and products created in Greece across various applied arts: jewelry, cosmetics, fashion and accessories, food, functional items, toys, souvenirs, and decorative objects. The exhibition targets professionals in Greek tourism, including store owners, purchasing managers of department stores, hotels, museums, and concept stores, who wish to discover contemporary Greek creation, gather ideas, and stand out.